The MRC Laboratory of Molecular Biology, as part of UK Research and Innovation, (“we”, “us”, or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you play our game, Recipe4Life (the “Application” or the “Game”). Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE APPLICATION.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Application after the date such revised Privacy Policy is posted.
This Privacy Policy does not apply to the third-party online/mobile store from which you install the Application, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.
Collection of your information
We may collect information about you in a variety of ways. The information we may collect via the Application depends on the content and materials you use, and includes:
Personal Data
There is no requirement for you to share any of your personal data with us and we will not standardly store any personal data about you. We will store demographic and other personally identifiable information (such as your name and email address) that you voluntarily give to us when choosing to send feedback.
Derivative Data
Information our servers automatically collect when you access the Application, such as your native actions that are integral to the Application, including progress made in the game, levels started, restarted, or completed, and information about how you play the Game.
Geo-location Information
We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using the Application, to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.
Mobile Device Data
Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide.
Cookies and identifiers
When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your device. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- Enabling a service to recognise your device so you don’t have to give the same information during one task;
- Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast.
You can manage these small files yourself and learn more about them from: AllAboutCookies.org
We may use Google Analytics which is a web and application analytics tool that helps us understand how users engage with our Website and Application. Google Analytics collects an app-instance identifier – a randomly generated number that identifies a unique installation of an Application. Google Analytics also collects Internet Protocol (IP) addresses to provide and help protect the security of our service, and to provide a sense of which country, state, or city in the world our users come from. First-party cookies are used to report on user interactions on the Application.
Use of your information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Application to:
- Compile anonymous statistical data and analysis for use internally or with third parties;
- Troubleshoot problems and improve the operation of the Application;
- Monitor and analyse usage and trends to improve your experience with the Application;
- Respond to feedback, if desired.
Disclosure of your information
We do not sell, rent, or lease your data to others, except as described in this Privacy Policy. We may share information we have collected about you with selected recipients in certain situations. Your information may be disclosed as follows:
By Law
We will share your information with law enforcement agencies, public authorities or other organisations if legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:
- Comply with a legal obligation, process or request;
- Enforce our terms and conditions and other agreements, including investigation of any potential violation thereof;
- Detect, prevent or otherwise address security, fraud or technical issues;
- Protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).
Analytics Partners and Developers
We may use analytics partners in order to help get insights into the usage of the Game. These analytics partners process usage data, which may include, among others, your anonymised IP address, geographical location, operating system, time spent in the Game, and other information about how you use the Game. This data is used to analyse the use of the Game and to improve the Game and related services. Our analytics partners will act as a data processor in relation to the usage data.
After the Game has been launched, it will be continuously monitored and improved to maintain and effectuate the best gaming experience for our gamers. Developers may therefore see and have access to your information, but they will only use this information for game optimization purposes.
Data security
Unfortunately, the transmission of information via the internet or email is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted through the Website or over email; any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organisational measures to safeguard your personal data against loss, theft and unauthorised use, access or modification.
Storage of data
We will retain your information as follows:
- If you contact us via email, we will keep your data for 6 years after, as per statutory requirements;
- Website analytical data, including location data, will be kept for 50 months;
- Data on your use of our Application will be kept for 26 months;
- After you have terminated your use of our Application, we will store your information in an aggregated and anonymised format.
Third-party websites
The Application may contain links to third-party websites and applications of interest that are not affiliated with us. Once you have used these links to leave the Application, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Application.
Your rights
In certain circumstances you have rights in relation to the personal data we hold about you. We set out below an outline of those rights and how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights by providing a utility bill that clearly states your full name and address. To exercise any of your rights, please email .
- Access: You have the right to know whether we process personal data about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with;
- Correction: You have the right to require us to correct any personal data held about you that is inaccurate and have incomplete data completed;
- Erasure: You may request that we erase the personal data we hold about you in the following circumstances: where you believe it is no longer necessary for us to hold the personal data, we are processing it on the basis of your consent and you wish to withdraw your consent, we are processing your data on the basis of our legitimate interest and you object to such processing, or you believe we are unlawfully processing your data. Please provide as much detail as possible on your reasons for the request to assist us in determining whether you have a valid basis for erasure;
- Restriction of processing to storage only: You have a right to require us to stop processing the personal data we hold about you other than for storage purposes in the following circumstances: you believe the personal data is not accurate for the period it takes for us to verify whether the data is accurate, we wish to erase the personal data as the processing we are doing is unlawful but you want us to simply restrict the use of that data; we no longer need the personal data for the purposes of the processing but you require us to retain the data for the establishment, exercise or defence of legal claims; and you have objected to us processing personal data we hold about you on the basis of our legitimate interest and you wish us to stop processing the personal data whilst we determine whether there is an overriding interest in us retaining such personal data;
- Objection: You have the right to object to our processing of data about you and we will consider your request. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or we need to process it in relation to legal claims.
Contact
Questions, comments, requests, or complaints about this privacy policy or about how we process your data should be addressed to the LMB Public Engagement Team and we will endeavour to deal with your request as soon as possible.
By post to: Public Engagement, MRC Laboratory of Molecular Biology, Francis Crick Avenue, Cambridge Biomedical campus, Cambridge CB2 0QH